Hooked : How to Build Habit-Forming Prod

A must-read for everyone who cares about driving customer engagement’ Eric Ries, author of The Lean Startup

‘The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject’ Rory Sutherland, vice chairman, Ogilvy & Mather

Nir Eyal reveals how successful companies create products people can’t put down – and how you can too

Why do some products capture our attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us?